HUF: American Pastime | Hypebeast

The HUF name is synonymous with skateboarding, but the clothing is as versatile as any. Do you find it difficult creating items that appeal to a wide range of styles?

We just like to make clothing that we think looks good to us, but also functions. Everyone at HUF skates, so we’re always putting the clothing to the test.

Where do you find your influences when it comes to design?

It comes from all sorts of places. It can be anything from music to vintage clothing to a good day of skating.