HUF: American Pastime | Hypebeast

Hats are always a staple. How does the approach to designing headwear differ from that of apparel?

The approach is very similar. I just look at it as another piece that can complete a look.

We’ve seen the emergence of the trucker/snap-back hat more frequently within the past few seasons, how do you feel it stacks up to the fitted nowadays?

Snaps and truckers have always been there, but I think the whole fitted thing just took the foreground for awhile. Trends come and go and certain things get popular for whatever reason and then go away. I don’t necessarily think that fitteds are going anywhere, after all there is nothing more classic than a baseball cap, but I think the craze has died out for sure.