HUF: American Pastime | Hypebeast

Although we might have viewed the collection in a different light, what was the inspiration behind S/S 2010?

For me, I try not to go into a season with a specific theme or concept in mind, but rather try to capture a look or feeling that we are all about. I like simple, classic and easy clothes. I like the idea of being able to buy a piece you like and keeping it around in your closet for years.

What were some of your favorite pieces within the line?

I’m not too sure, but I’m definitely a fan of the Hooded Cruiser jacket. I was pretty happy with how it came out.