Nom de Guerre: Combat Continues | Hypebeast

Do you feel that you may encounter any potential difficulties going from a relatively higher price point to a lower price point? I’m sure many of your loyal fans will applaud your efforts because it makes things more easily accessible on an economic level. However, from a branding perspective and putting to market more affordable priced garments, does it have any effect?

As an independent label, we are able to refine the brand with a flexibility that is not afforded larger companies, so we continue to take advantage of this and shape the line to our ideal. Moreover, it is definitely our incredibly strong and loyal customer base that allows us the freedom to make this change. From our standpoint, the defining aspects of a brand, are the quality of construction and materials used, as well as the overall viewpoint of the line. And this is the foundation of the label that we are continually committed to. 

Seeing as you’re now able to bring to market more directly, does this offer you the chance to step things up. Perhaps creating garments that are even more ground-breaking or innovative in quality that hit your previous price points?

Definitely. The shift that we are making took a lot of work to set up. However, the idea that we could enhance the quality of the collection and free ourselves to further explore the design possibilities of the line was our impetus.

Thanks a lot for the opportunity Isa, any last words? When will the 2010 Spring/Summer collection be available?

Thank you Hypebeast. The Spring/Summer 2010 collection will be available at Nom de Guerre New York and selected stores internationally by February 15th.