Nom de Guerre: Combat Continues | Hypebeast

From the onset, Nom de Guerre took an atypical approach to their brand. With humble beginnings in graphics, initial runs of t-shirts have inevitably developed into a respected and diverse collection. Representing a model for organic, sustained growth and success, each season has embodied offbeat themes. With deep underlying themes and motives, the opportunity to speak face-to-face with Isa Saalabi, at a chance meeting in Tokyo, gave me a better understanding of the complexity of the brand. As one-fourth of the original founding member’s of Nom de Guerre, Isa presented an insightful look into how the brand has come along and developed. The well-rounded group, which includes Holly Harnsongkram, Wil Whitney, Devon Ojas and Isa himself, provides the appropriate feedback into the whole equation, which has arguably been a very successful philosophy. With their 2010 Spring/Summer Collection unveiled here, we hope to delve deep into the conceptual aspect of one of contemporary fashion’s most intriguing brands.

Interview: Eugene Kan
Photography: Dan Martensen