Just as we saw with Bape, the Japanese New Year tradition of Fukubukuro (lucky bags featuring content which is both a mystery and substantially discounted) was also fulfilled by Incase. Incase were of course the ones who provided this backpack which houses the discounted Apple products. The bags were sold in extremely limited quantities across Apple’s Japanese stores for $350 each and contained assorted products worth more than double the total of the purchase price, with some bags including a voucher for Apple’s latest MacBook!
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