Dee & Ricky x Pepsi Logo Brooches

January 29, 2010Uncategorizedby Staff28 Views

Dee & Ricky have been commissioned by Pepsi and Epiphany to produce a limited-edition run of Pepsi-logo branded brooches. True to their style, the twin duo have once again flipped pop iconography and re-contextualized it into their unique language of LEGO mastery. The pins were made in a super-limited quantity, with the first batch being gifted to a select range of cultural influencers. A later retail release date will be announced in the near future.

  • MISZGABBII

    yous are all lame haters, all upset that somthing so simple was made by these 2 kids and you guys were too dumb to even think of somthing like this.. NOWWW yous kan make ur own legos? why the hekk didnt you do it before them? yous are all pissed these 2 staten islanders are doin there thing, making money and there hitting the magazines and yous arent!! aHahaha HATERS!!!! STATEN ISLAND STAND UP!! i kant wait to get my RED lego heart n cigarette =D and hopefully my lego blunt =D

  • MISZGABBII

    yous are all lame haters, all upset that somthing so simple was made by these 2 kids and you guys were too dumb to even think of somthing like this.. NOWWW yous kan make ur own legos? why the hekk didnt you do it before them? yous are all pissed these 2 staten islanders are doin there thing, making money and there hitting the magazines and yous arent!! aHahaha HATERS!!!! STATEN ISLAND STAND UP!! i kant wait to get my RED lego heart n cigarette =D and hopefully my lego blunt =D

  • Lu’ay

    its not really that creative, people have been making lego accesorries since the 80′s they need to make a deal with lego and get them to produce some magnetic metal lego pieces

  • Lu’ay

    its not really that creative, people have been making lego accesorries since the 80′s they need to make a deal with lego and get them to produce some magnetic metal lego pieces

  • http://www.kashforkeepz.com KashForKeepz

    damn it seems that 2010 is the official year of hate, i thought we was off that’ i guess not lol i mean yes anyone with the attention spand of a 8 year old can make these items but you have to admit it is pretty creative, i think you guys all have a huge ego problem or just hate because you don’t have a hustle loll stop hating what did these guys do to you? they didn’t give you a five at one of these industry parties? didn’t reconize you on the street? hahaha stop’ just stoppit prove that you can do something better rather than bashing them because they have accomplished soo much from such an easy hustle..

  • http://www.kashforkeepz.com KashForKeepz

    damn it seems that 2010 is the official year of hate, i thought we was off that’ i guess not lol i mean yes anyone with the attention spand of a 8 year old can make these items but you have to admit it is pretty creative, i think you guys all have a huge ego problem or just hate because you don’t have a hustle loll stop hating what did these guys do to you? they didn’t give you a five at one of these industry parties? didn’t reconize you on the street? hahaha stop’ just stoppit prove that you can do something better rather than bashing them because they have accomplished soo much from such an easy hustle..

  • p.smith

    he i am a owner and a fashion forecaster for many brands.if you guys really dont like their stuff,dont comment.the more you comment=more hype. have you not learned this by now.so far this is the most commented item in weeks on hypebeast.so they will thanking you for there success silly kids!

  • p.smith

    he i am a owner and a fashion forecaster for many brands.if you guys really dont like their stuff,dont comment.the more you comment=more hype. have you not learned this by now.so far this is the most commented item in weeks on hypebeast.so they will thanking you for there success silly kids!

  • SUNRISE FLA B!TCH

    this dumb ass culture is taking a nose dive….im guilty of once fueling this culture with my hard earned money but have come to realize how lame and IRRELEVANT “exclusive” gear actually is….

    i wish things were like they used to be back in 1994

  • SUNRISE FLA B!TCH

    this dumb ass culture is taking a nose dive….im guilty of once fueling this culture with my hard earned money but have come to realize how lame and IRRELEVANT “exclusive” gear actually is….

    i wish things were like they used to be back in 1994

  • I get it

    @random, yea i stand corrected to a certain extent. whens the last time you seen someone rocking the Castalbjac collection for rosignol (sold at paragon sports by the way) down the street? let me guess you own one in your closet huh? i do, for the price of $free.99 and i dont rock that ish! im sorry, again Dee & Rickey made that shyt part of pop culture relevance. Legos alone are iconic! and the twins did something creative, wheather it be accidental (like most art) to find their niche in the game, The pieces they make are quality for most part lol… and im not gonna knock tha lil dudes who found a way to get out of staten island for a bit to rub shoulders with high fashion society & bad biches! (cant curse on HB). Again Bravo twins, no shade, but keep doing ya thing!

  • I get it

    @random, yea i stand corrected to a certain extent. whens the last time you seen someone rocking the Castalbjac collection for rosignol (sold at paragon sports by the way) down the street? let me guess you own one in your closet huh? i do, for the price of $free.99 and i dont rock that ish! im sorry, again Dee & Rickey made that shyt part of pop culture relevance. Legos alone are iconic! and the twins did something creative, wheather it be accidental (like most art) to find their niche in the game, The pieces they make are quality for most part lol… and im not gonna knock tha lil dudes who found a way to get out of staten island for a bit to rub shoulders with high fashion society & bad biches! (cant curse on HB). Again Bravo twins, no shade, but keep doing ya thing!

  • http://www.multiplehustle.com Allen Walker

    Commissionee: “I now present lego logo broaches.” | Commissioner: “Hand me my baby powder.”

  • http://www.multiplehustle.com Allen Walker

    Commissionee: “I now present lego logo broaches.” | Commissioner: “Hand me my baby powder.”

  • ntizzle

    CRAP!!!
    HYPE THESE DAYS IS LIKE THE HOUSING MARKET BUBBLE: FULL OF SHIT!!!!
    LIKE THE DOT.COM CRAZINESS OF THE LATE 90′S: HOT AIR!!!
    WHOEVER CAME OUT WITH THIS CONCEPT,PLEASE USE YOUR TIME TO DO BETTER THINGS, FIND A NEW JOB, SWITCH CAREER

  • ntizzle

    CRAP!!!
    HYPE THESE DAYS IS LIKE THE HOUSING MARKET BUBBLE: FULL OF SHIT!!!!
    LIKE THE DOT.COM CRAZINESS OF THE LATE 90′S: HOT AIR!!!
    WHOEVER CAME OUT WITH THIS CONCEPT,PLEASE USE YOUR TIME TO DO BETTER THINGS, FIND A NEW JOB, SWITCH CAREER

  • random

    “i get it” CORRECTION! Dee&Ricky ARE NOT THIS 1ST TO FLIP LEGOS!!!!!!!!! Jean Charles de Castalbjac was the first to murder the lego design!!!!!!! but you people are soooo NOT Fashion savy so you just support this lameness like its genius. smfhhh The world is coming to an end i swear, 2012 has to be real cause seeing this lego stuff just killssssss meeeeeeeeeeee hhhhhahahahhahaha why are people sooooo stooooppiddddddd.. lameeeeeeeeeeeessssss

  • random

    “i get it” CORRECTION! Dee&Ricky ARE NOT THIS 1ST TO FLIP LEGOS!!!!!!!!! Jean Charles de Castalbjac was the first to murder the lego design!!!!!!! but you people are soooo NOT Fashion savy so you just support this lameness like its genius. smfhhh The world is coming to an end i swear, 2012 has to be real cause seeing this lego stuff just killssssss meeeeeeeeeeee hhhhhahahahhahaha why are people sooooo stooooppiddddddd.. lameeeeeeeeeeeessssss

  • obvious

    people…. yes… anyone prob could do this with some legos… Just like anyone can paint a pollack, or cook a hamburger. But like most things even you critics buy, you buy it for the name associated. It’s a Dee & Ricky branded lego piece. I bet none of you are wearing fake Nike’s or bootleg New Era hats. You are ALL bandwagon junkies. And thats why you are on this site. If you don’t like the Dee & Ricky brand of bags, shirts, legos, or whatever then just move on. A tshirt without a logo on the tag is just a tshirt… and NONE of you buy a tshirt without a logo. Think before you criticize because you are ALL guilty of riding the bandwagon on many fronts. lol. Now go to room!!! lol.

  • obvious

    people…. yes… anyone prob could do this with some legos… Just like anyone can paint a pollack, or cook a hamburger. But like most things even you critics buy, you buy it for the name associated. It’s a Dee & Ricky branded lego piece. I bet none of you are wearing fake Nike’s or bootleg New Era hats. You are ALL bandwagon junkies. And thats why you are on this site. If you don’t like the Dee & Ricky brand of bags, shirts, legos, or whatever then just move on. A tshirt without a logo on the tag is just a tshirt… and NONE of you buy a tshirt without a logo. Think before you criticize because you are ALL guilty of riding the bandwagon on many fronts. lol. Now go to room!!! lol.

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  • Chris

    I can’t believe people paid for this crap, and they getting recognition for an arts n crafts project!!! Really c’mon son

  • Chris

    I can’t believe people paid for this crap, and they getting recognition for an arts n crafts project!!! Really c’mon son

  • http://Flykidfrombrooklyn.com Mikey Fly

    For HYPEBEAST to even publish this goes to show…. Their taste is going down HILL!

  • http://Flykidfrombrooklyn.com Mikey Fly

    For HYPEBEAST to even publish this goes to show…. Their taste is going down HILL!

  • I get it

    Hippie.. your a sore loser. Look the twins are the first to flip logos. Yea we all played with legos while we were younger, but none of us thought to flip it into a bigger business once we passed 8! u already should feel ashamed hating on them, what you mad cause they styling on u?? lol. do ur own thing… go paint blank canvases and catch on in the art world. maybe that’ll be your niche. do something other than be a internet turd, (unless thats all your good at!)

  • I get it

    Hippie.. your a sore loser. Look the twins are the first to flip logos. Yea we all played with legos while we were younger, but none of us thought to flip it into a bigger business once we passed 8! u already should feel ashamed hating on them, what you mad cause they styling on u?? lol. do ur own thing… go paint blank canvases and catch on in the art world. maybe that’ll be your niche. do something other than be a internet turd, (unless thats all your good at!)

  • Mr yessir

    cool !!! nice inspiration for me !

  • Mr yessir

    cool !!! nice inspiration for me !

  • munto

    In other news, Unknown artist as taken graphite and paper and re-envisioned the iconaclast art work of KAWS. Link after the drop

  • munto

    In other news, Unknown artist as taken graphite and paper and re-envisioned the iconaclast art work of KAWS. Link after the drop

  • OI

    why do these two kids keep getting a pass? everything they put out is Etsy.com material. this is NOT worthwhile.

  • OI

    why do these two kids keep getting a pass? everything they put out is Etsy.com material. this is NOT worthwhile.

  • Charizard

    I like coke better.

  • Charizard

    I like coke better.

  • XGRAN

    All I can say is everyone has there Niche! . . . I guess.

  • XGRAN

    All I can say is everyone has there Niche! . . . I guess.

  • http://ss.com redmeat

    pure hype.

  • http://ss.com redmeat

    pure hype.

  • dosu

    I can make my own and it wont cost $100

  • dosu

    I can make my own and it wont cost $100

  • reg

    @corbin,

    in plays jayz ft kanye west- Hater

  • reg

    @corbin,

    in plays jayz ft kanye west- Hater

  • the illest

    mastery?

  • the illest

    mastery?

  • http://www.thedailystreet.co.uk Suffocake

    Nothing too special about these IMO, but I am a big fan of Dee & Ricky. I wouldn’t really say they had “flipped pop iconography and re-contextualized it into their unique language of LEGO mastery” with this piece though.

  • http://www.thedailystreet.co.uk Suffocake

    Nothing too special about these IMO, but I am a big fan of Dee & Ricky. I wouldn’t really say they had “flipped pop iconography and re-contextualized it into their unique language of LEGO mastery” with this piece though.

  • -J-

    “..their unique language of LEGO mastery..

    ANYONE could do that! By some Lego and do any logo (or any shape etc.) that you like. I don’t think that making something like that makes someone a master.. Or maybe any kid playing with Legos is a master then ;)

  • -J-

    “..their unique language of LEGO mastery..

    ANYONE could do that! By some Lego and do any logo (or any shape etc.) that you like. I don’t think that making something like that makes someone a master.. Or maybe any kid playing with Legos is a master then ;)

  • http://commacomma.com dionysus

    i get it…they like lego…what else?

  • http://commacomma.com dionysus

    i get it…they like lego…what else?

  • Tobomo

    Terrible idea for a terrible logo, voted in the top-10 worst (logo) re-branding projects of 2008.

  • Tobomo

    Terrible idea for a terrible logo, voted in the top-10 worst (logo) re-branding projects of 2008.

  • http://ww.scapparel.net SC

    Wow..all I have to say

  • http://ww.scapparel.net SC

    Wow..all I have to say

  • corbin

    wow amazing!!! must have of the year! no i mean decade!! er wait no this is utter crap that any child could do. street wear is lame and childish and this proves the point more so.

  • corbin

    wow amazing!!! must have of the year! no i mean decade!! er wait no this is utter crap that any child could do. street wear is lame and childish and this proves the point more so.

  • http://oneness287.com oneness

    i want that ! curtis HELP !!!! oneness287.com

  • http://oneness287.com oneness

    i want that ! curtis HELP !!!! oneness287.com

  • bennyboy621

    i despise this lego shit.

  • bennyboy621

    i despise this lego shit.

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  • http://www.clashofthecustomizers.com/ emmanuelabor

    Pepsi goin hard these days. 1st the Gourmet shoes, now this…hmmmmm

  • http://www.clashofthecustomizers.com/ emmanuelabor

    Pepsi goin hard these days. 1st the Gourmet shoes, now this…hmmmmm

  • Shinigami

    “…have once again flipped pop iconography and re-contextualized it into their unique language of LEGO mastery”

    What a bunch of complete and utter bollocks! They made the pepsi logo with Lego, nothing cleverer than that.

  • Shinigami

    “…have once again flipped pop iconography and re-contextualized it into their unique language of LEGO mastery”

    What a bunch of complete and utter bollocks! They made the pepsi logo with Lego, nothing cleverer than that.

  • devolve

    Getting really old…

  • devolve

    Getting really old…

  • redickularse

    commissioned to make that shit, unbelievable

  • redickularse

    commissioned to make that shit, unbelievable

  • spooneyD

    is it just me or… how do you get away with making something out of LEGO (that’s about $5 worth via the LEGO website) and turn around and sell it for top dollar?

    a 1×2 blue brick on the LEGO site is $0.08

    of course… epiphany was also the company that made the FAKE collab between Vitamin water and Incase so i guess anything is possible

  • spooneyD

    is it just me or… how do you get away with making something out of LEGO (that’s about $5 worth via the LEGO website) and turn around and sell it for top dollar?

    a 1×2 blue brick on the LEGO site is $0.08

    of course… epiphany was also the company that made the FAKE collab between Vitamin water and Incase so i guess anything is possible

  • http://www.facebook.com/pages/T-Smith-Keaton/209399944536?ref=ts srvblues650

    please hypebeast, remove this bullshit from your website…. “recontextualized it into their unique language of LEGO mastery.” really?

  • http://www.facebook.com/pages/T-Smith-Keaton/209399944536?ref=ts srvblues650

    please hypebeast, remove this bullshit from your website…. “recontextualized it into their unique language of LEGO mastery.” really?

  • hippie

    Dee and Ricky need to stay away from Coltrane Curtis who seems to be on the way out . This adds another mark to the epiphany Losing streak ..

  • hippie

    Dee and Ricky need to stay away from Coltrane Curtis who seems to be on the way out . This adds another mark to the epiphany Losing streak ..