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Artek and COMME des GARCONS announce the launch of their joint creation, the STANDARD fragrance. The name derives from Artek’s standard thinking, based on Alvar Aalto’s original idea of systems and standards in furniture design. The unisex fragrance was created in line with Artek STUDIO’s brief on combining synthetic and natural elements, with the final scent being developed by Christian Astuguevieille, perfume creator at COMME des GARCONS. The result is a blend of Finnish Labrador Tea, Twinflower Linnea Borealis, metal and rust in the base notes and fennel, ginger, lemon, musk, saffron and cedarwood in the top notes. The visual aesthetics of the STANDARD fragrance were developed to stand along with Artek’s ideology and existing products. In line with Artek’s design ideology, the scent is created with the ambition to nourish physical and emotional wellbeing.
STANDARD will be launched in London at Dover Street Market on October 15th, 2009. The fragrance will be distributed through Artek’s and COMME des GARCONS’ own stores as well as COMME des GARCONS resellers.