Brainchild of artist and designer Matthew Waldman, New York-based brand Nooka are best known for their brightly-colored plastic watches. Here we see the same aesthetic and plastic in the form of an ‘Asset Organizer’. The organizer is a storage system designed to hold credit cards, a driver’s license, business cards, photos, etc. As always, the material used on both products is flexible, lightweight and waterproof silicone. Coming in a range of bright colorways, the organizer is now available at rumors.