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This video shows the physical making and shooting of Jay-Z’s latest album cover for the final instalment of the Blueprint trilogy, Blueprint 3. The final image features a series of musical equipment in white, with three red stripes painted across. The sound track to the clip is of course off the album, in fact it’s the first single: ‘Run This Town’ which features Kanye West and Jay-Z discovered artist, Rhianna. The album is now available worldwide in both physical and digital format.