Gap 40th Anniversary Pop-up Shop feat. Pharrell
The quintessential middle-American brand Gap is celebrating their 40th anniversary with an overseas pop-up shop on London’s Carnaby Street. The colorful space – loosely bearing a 60′s theme – features several limited edition collaborations in the form of Pierre Hardy boots and Albertus Swanepoel accessories, as well as original artwork by Parisian fashion blogger Garance Doré.
Of course, Pharrell’s capsule collection has garnered the most buzz, as is usually the case: the musician, fashion entrepreneur and all-around creative introduces an eco-friendly take on Gap’s pioneering basics, including a t-shirt, duffle bag and sneakers, all in a solid white colorway. A hoodie and chinos round out the so-called ‘bionic’ collection, in which each piece has been fabricated with a bionic yarn made out of recycled plastic bottles.
The pop-up shop opened on September 12th and is set to remain open for 19 days and 69 hours, so you have just under three weeks to check it out.
Gap Pop-Up Store
G7/G8 Kingly Court
Source: Wallpaper, Men’s Non-No