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Following the evolution of surveillance on a global scale, this concept plays with the satellite idea and a constantly evolving visual tracking technology. High contrast black and white images reveal geometric street patterns in their raw form, with coordinates and location data evoking a sense of military intelligence or voyeurism. The website captures the search, zeroing in on a target from global-to-street level and following it by its coordinates in a series of shifting views.
In addition to the new website, www.y-3.com, the Fall/Winter 2009 SATELLITE campaign will make its debut in September and October issues of Vogue Homme International, i-D, Self Service, V, Vogue Homme Japan, Fantastic Man and 032c, to name a few.
With this Y-3 campaign, adidas continues its exploration of the Future in Sportswear together with Yohji Yamamoto. Moving into uncharted territories has always been where Y-3 finds its greatest success, and this campaign is no different.
Creative Director: Doug Lloyd, Lloyd & Co.
Art Director: Martin Sandberg, Lloyd & Co.
Website: Sid Lee Amsterdam
Photographer: Theo Stanley
Styling: Nicola Formichetti
Models: Giedre,NY Models and Marcus, VNY
Hair: Peter Gray
Make up: Francelle
Location: New York