UNDFTD’s iconic Billboard Project gets a revamping as the latest artist to participate is American pop-cultured inspired Gary Simmons. Bringing to the table his “earsure drawings”, the Purple Haze billboard will inevitably be a easy to spot fixture over top the UNDFTD La Brea location. A small bio of Gary Simmons courtesy of UNDFTD can be seen below.
Using icons and stereotypes of American popular culture, from cartoons and sports to vernacular architecture, Gary Simmons creates haunting, memorable works that address personal and collective experiences of race and class. He is best known for his ³erasure drawings,² in which he executes compositions in white chalk on slate-painted panels or walls, then smudges them with his hands a strategy that renders their imagery ghostly and uncertain.
Simmons has described his process as being akin to that of a DJ or hip-hop artist who uses fragments from musical sources to create new works. The identity of these sources can often be readily discerned, yet it is the manner in which they are repositioned that elicits compelling new associations.