Reebok ERS 5000 Maeda Reduce

The announcing of multi-talented graphic designer and mathematician John Maeda as a collaborator with Reebok back in 2007 introduced an all new dynamic to the term designer. Drawing inspirations from numbers, his aesthetics would be rooted in intricate programming and coding. In a fall/winter release, John Maeda introduces a shoe based on Law 1: Reduce, taken from his book The Laws of Simplicity. Law 1 states that “the simplest way to achieve simplicity is through thoughtful reduction”. The end result is a tonal metallic silver upper based on the running model, ERS 5000. The shoe is available now at select Reebok dealers.

Reebok Hong Kong
Shop OT 271, Harbor City
Tsim Sha Tsui, Kowloon
p: 2736 7010