Nike Sportswear LIVESTRONG Installation at Qubic
Working on an ultra-short timeline, Frank Liew and the Qubic crew were able to bang out a great installation on behalf of Nike Sportswear for their LIVESTRONG collection. In addition to showing the obvious products associated with the project, the installation also gave a chance to showcase other aspects of the project including the bicycle and Tour de France components due to Lance Armstrong’s involvement. A profile map of the gruelling Tour de France Stage 20 (Montelimar – Mont Vernoux) as well as a deconstructed yellow bike complete the installation. A cancer-survivor himself, Lance Armstrong has spent a large amount of his time raising funds for cancer awareness and research and with Nike Sportswear on-board, the two parties will see all proceeds from the sales of the collection benefit the LIVESTRONG foundation.