Gatorade x Michael Jordan x St. Alfred “23 Then. Now. Forever” Commercial Behind the Scenes
In commemoration of Michael Jordan’s induction into the NBA Hall of Fame, Gatorade organized a special commercial which gave lucky individuals the chance to participate. Taking place at a secret Chicago location, the commercials marquee piece was a mosaic created out of a stunning 19,200 bottles of upside-down Gatorade bottles to replicate one of MJ’s most iconic images of all-time. Other notable elements to the event included Biz Markie on the tables, free food and hand-screened t-shirts courtesy of Mr. Tastees.