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Cultureshoq present an in-depth look into their upcoming collaboration GEL-LYTE III with Asics and Ronnie Fieg. The shoe’s base, the GEL-LYTE III needs no introduction as it has become the catalyst for Asics’ re-emergence in the lifestyle market within the last few years thanks to a plethora of collaborations. The upper is comprised of predomiante hits of white and gray with subtle purple tones. The shoes will release on July 31st at both DavidZ.com and their flagship store in New York on 556 Broadway).