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Its Nice That offer a closer look into the Paul Smith London storefront, which features an authentic vintage vibe paired with a new age flair. Best described by Paul Smith himself:
“The very exciting point about the Grenelle shop is that it is in premises that have been empty since the 1980’s and is in a very ‘interesting’ state of decay! The walls are unpainted for many years, the floor tiles are the original, 80 year old shelves, everything dates back to the 1930’s when La Tourrette was opened by Monsieur Tourrette as a ‘Bougnat’; the left side of the shop selling coal, the right side selling wine. The business was run by Monsieur Tourrette and continued through the generations, including his daughter and then later other members of the family. In the early 1960’s it was opened as a little cafe and from then until its closure was a famous haunt of many intellectuals including Jacques Prevert and his brother who were regular visitors along with actresses and writers.”