Sixpack x DC Shoes Double Label Collection Annoucement
DC is getting ready to release the Fall 2009 Double Label™ Project with Sixpack France. Featuring men’s premium footwear and apparel, the DC x Sixpack Double Label™ collection marks the most extensive collaborative project to date for the DC brand, and is slated as the first of many that will run over several seasons. Dubbed “Non Merci”, the Sixpack collection draws from inspirations that cross political borders, embrace impossible love and yet harbor deep feelings. Meaning “no thanks” in French, the translation of “Non Merci” can also be interpreted as “I’m over it.” For the project, the symbol of this mindset is a beautiful blonde model that exudes “Non Merci”, placing her on an untouchable pedestal as an object of desire. Her image is displayed across the collection’s footwear and apparel.