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Utilizing two all-new models, the ZUB ZENH (Horizontal) and ZENV (Vertical), New York-based watchmakers Nooka work up a new collaboration alongside premier children’s network, Nickelodeon. The collection celebrates the 10th Anniversary of SpongeBob SquarePants with two timepieces inspired by the character and “Bikini Bottom” being available. Scheduled to release throughout 2009-10, the watches for men and women, will see a retail price tag of $170 and $275, respectively.