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Deriving their designs from the inspirations of distinguished international architects and designers of commercial and industrial product, Italian brand ALESSI, premier a new collection of watches mastering those very same design principles. The Daytimer is a timepiece, designed by Will Alsop and Federico Grazzini, that offers sleek character with a playful twist in a variety of vibrant selections. Jointly produced with Seiko, the collection will see a release in July 2009 at select ALESSI retailers worldwide.