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WestFamShow: Mike West of 686

The creative mind and driving force behind snowboard company 686, founder Mike Akira gives us a run-down of the company courtesy of the HayFamShow. From its roots to its present state as a highly competitive and innovative snow brand, West delves into a variety of interesting topics. Among the notable features include being an independent company as well as some of his most memorable projects including a favorite of ours, the Levi’s x 686 The Times Collection from last year.

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