The North Face Purple Label is a line that is exclusive to Japan. Unlike many brands that have tried to translate their technical wear into causal wear, The North Face Purple Label actually does it quite successfully without sacrificing too much from The North Face’s roots which is making gear for the outdoors. Here is a look at two new items from The Purple Label collection which include a backpack and a messenger bag. Both feature a green/off-white pattern. The bags are now available at Atmos Tokyo.