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Onitsuka with the help of Dutch ad agency Amsterdam Worldwide (formerly Strawberry Frog) have put together yet another stunning display to mark the Japanese footwear brand’s 60th anniversary. Last year saw an amazing display via the complex and detailed Electric Tiger Land piece. This year, the two brands may not have surpassed last year’s effort but the final outcome is incredible nonetheless as the two base their work on Onitsuka Tiger’s “Made in Japan” theme with a 1 meter (approximately 3.28 feet) hand-built model. Here are some details courtesy of Creative Review.
The hand built model of the sneaker (no rapid prototyping this time) represents Japan and features several of the country’s landmarks including Mount Fuji, the Tottori sand dunes, ice sculptures from the Hokkaido region, the dry volcanic area of Kyushu as well as the pylons which power the bright lights of Tokyo. It also features a race circuit – which ties in to this year’s campaign story, which reworks the ancient Zodiac legend that thirteen animals raced each other to secure a spot in the Zodiac calendar. An animated film, created in partnership with New York-based animation studio PandaPanther brings the trainer model and indeed the zodiac race to life.