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Nike Sportswear presents The Cortez: History & Adoption


The latest project from Nike Sportswear gives us a very insightful look into the history of Nike’s legendary Cortez sneakers. Three videos were made in total with two now available for viewing. The first follows the history of the sneakers development with Nike employee Geoff Hollister and Nike Director of Corporate Education Nelson Farris. The second video, entitled The Cortez: Adoption, looks back at the adoption of the sneaker into a variety of different cultures from the West Coast to the East. Participants include: Mister Cartoon, Estevan Oriol, Patrick Martinez (Artist/Graphic Designer), DJ EMZ, Ken Swift (Breakdancer), and Eric Haze. Both are a great watch, so check them out here.

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