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Nike SB’s Paul Rodriguez signature lineup will soon unfold a new chapter to their impressive roster. Having engineered technical skate shoes rather than fashionista-geared silhouettes, the P-Rod franchise once again takes the skateboarder route with sneakers designed for what they essentially are supposed to be made for. As usual, the P-Rod III will receive the revolutionary Zoom Air cushioning system alongside a healthy mix dose of popular materials throughout. Stay tuned in the coming months for a more in-depth look.