To highlight things to an even greater level, Nike SB together with Skate Mental have launched a new micro site to honor the collaborative project. The website includes a number of different features including video, imagery and a look at the products. An insight into the whole project can be seen below courtesy of Brad Staba.
When making the Nike SB/Skate Mental apparel, the collection took on this outdoor vibe. So when it was time to do the ads I figured we could go somewhere and camp and relax—use the stuff how it was intended. So my friend offered his family cabin in Clear Lake, California. The week before I made sure we had what we needed (BB Guns, ammo, decoy animals, fog machines, etc.). We rented some vans and hit the road. Nothing was over organized and I just wanted everybody to just have fun, no pressure. Of course I had to make sure I got all the photos I needed for the ads, but besides that it was pretty loose. So I hope everything translates well enough to get the vibe I was going for. Besides having to hear me ramble and see my face, hopefully you’ll enjoy the outcome.