Primitive unveil its first lookbook, presenting the retailer/brand’s new season for Holiday 2009. The collection consists of mostly graphic tees, fleece, and beanies along with their usually unmatched New Era designs, featuring simple two-tone color scheme and a blend of top textiles. Paul Rodriquez is featured throughout the lookbook along with friends and co-owners Andy Netkin, Jubal Jones, and Jay Partow. The lineup is now available through Primitive in Encino while a behind-the-scenes video can be seen below.
17060 Ventura Blvd.
Encino, CA 91316