Billionaire Boys Club/Ice Cream Season 10 Lookbook
December 24, 2009 ⋅ Uncategorized ⋅ by Edward Chiu ⋅ 250 Views

Billionaire Boys Club & Ice Cream have released their Season 10 lookbook for the Spring/Summer season. The new collection sees re-working of pass iconic patterns and themes. It also continues with the use of bold colors and heavy use of graphics, while providing a smart casual look throughout the collection. Available soon at BBC/Ice Cream and their accounts worldwide.

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  • http://stereobrain.tumblr.com pacman22

    i dont know whats uglier, the clothes or the models

  • KashForKeepz

    this is a bunch of garbage, who would wear this shit, even if you threw this shit back to the 80′s they wouldnt touch this shit like mc hamma

  • massive

    i like bbc/ice cream, but i NEVER go by their look books. in general, to me the stuff is nice, but not the way they put it together lol

  • http://www.michaeladams.eu Michael Adams

    I dont like these looks. I have a few BBC/IceCream things which i like, but dont really associate these looks with BBC. The best thing in the looks are the trainers, some are cool :) There are too many sweatshirts/sweats etc. for a ‘summer’ look.

  • PHIL

    I dont think anyone can honestly say they like this

  • D HERV

    wasnt this supposed to be a 1/2 sk8 boarding brand, wtf happened to that haha

  • Grail

    Word up to underTheRadar.

  • JayyTheAndroid

    I’m dissapointed in this season forreal I don’t understand where bbc went wrong the older seasons were so much better. This season the fit is baggy and the patterns are too much I like only about two pieces and thats that Pharrell and his teams needs to step it up next season.

  • http://clockwiseclothing.com clockwisedc

    The shorts are fresh. you can rock those with a clean tee and some flip flops all day.

    BBC whatup! VA!

  • jesse

    the icecream bar shorts just barely pass as interesting. as for everything else, complete trash……as usual. What happened to bbc, “going down hill” doesnt even describe how much bbc fell off.

  • Philan

    Ok I read every comment and it’s about 80-90% bad reviews. To those of you that are like me and just check this review to see what the people think bcause you have your own brand, take heed. Clearly it’s not about making streetwear anymore.. I want to say it’s all about originality but then that’s probably what Pharrel and them was thinking this is. Smh i really wonder how good these brands are still doing..

  • Mike

    C’mon guys, some of this stuff doesn’t look that bad. I think your just tired of certain people being at the forefront of such industries and not yourself. Maybe if you were from Japan you would know what style is.

  • hypemaster

    strangely,even after numerous season of weird shit, bbc, is, still, ALIVE.

    so the question is ,who wears this shit?

    LADY GAGA DOES.

  • ye’

    can ijst get th wallpaper?

  • RR

    The style of the lookbook doesnt really fit in with the image of the brand. Goofy ass lookin clothes with serious lookin models in a boring setting? I mean, I love Pharrell and all but hes gotta step it up with his non-music efforts. If BBC were a Neptunes beat it would look better than this. Id rock a few pieces here, but not in those combos…

    Merry Christmas peeps!

  • http://Ultramaly.com UltraMaly

    I love the background

  • Mitchy B

    how is streetwear suposed to evolve when shit like this takes over the scene, fuck bbc/icecream. it says it in the name of the genre ‘streetwear’, from the streets, now get the fucking hypemachines that is bbc/pharrell. if u wanna be a streetwear brand u need people from the streets wearing the garms, i dont know anyone from the streets who would by a tee for £90, get your audience right or at least stop bombarding real fans with shit.

    p.s. new pop up store in london is waste

  • mad

    never commented on thsi site before but i cant believe ppl would actually buy anything shown except some of the shoes…..

  • 7Deep

    This is by far the weakest line up I’ve seen, Play Clothes beasted over all these fits. Pharrel trying way too far to be different…

  • boppy

    +1 for making most of you sound like backwards thinking idiots.

  • boppy

    haha! most of you are talking nonsense really! all of this stuff can be worn, anyone that says its not street wear misses the point and probably just wears stuff that the feel other people will like. I’d rather see a brand trying new things, even if sometime they don’t quite work, than just sticking to the tee shirt, new era format.

  • RUP

    I would never wear anything on this collection…

  • Justin

    more power to you if you wanna waste your money on this trash. this brand lost its way a long time ago.

  • RIOTLIFE

    The Dont-Look-Book and this whole collection are one big fail!!!! the navyblue sweater kinda cool, but thats it! Horrible designs and colours.

  • aaaaa

    they need better models-like no girls with wierd haircuts and stuff
    they need better sizing on the fits
    and it doesnt need to be cheaper cause then every one would be wearing it

  • swav

    This is beyond pardon, why any one would want to pay a good quid for this is absoulte beyond me , i love bbc n bape , but if this what d bbc shop is goin to b displaying i aint buying nather cos this wont even be bought at primark , can some one please bring d bbc clothes with pure swag back n take this lot of crap down to a salvation army shop or some charity shop ,heads up bbc u r darn slippin !

  • dse

    Uninspiring, tacky and not pushing any boundaries of any sort! The first few seasons were on point but BBC/Ice Cream have since offered very little to get excited about.

  • http://lethird.blogspot.com boris

    bbc had a good start a few seasons ago,but now they didnt find their signature,
    nothing rememberable.in my opinion you cant see any growth from season to season,
    sorry pharrell and everybody who works behind the scenes,
    you need to step your game up,and didnt rest and the popularity of the name and nigos
    ideas.
    come up with something new,something special

    lethird.blogspot.com

  • crazyfeel

    Damn BBC/Icecream, I’ll always show support and love but please bring back season 0, 1, 6, 7. Ever since s9 bbc/ic been falling off

  • ingboy

    all this shit is ugly.. what are they thinking?

  • charlie_chase

    This brand doesnt care about the average youngster trying to cope those nu j’s..
    It doesn’t care about the skateboarder or the backpacker…
    It isn’t worth recognizing…
    it doesn’t represent ANYBODY.
    It is a mere representation of what pharell would wear, nothing more….
    It does not cater to the masses, overpriced bullshit….

  • tweety

    yo THIS IS CLASSIC!! these comments are funny as shit! deff something to look back on when im tripping balls !! but bbc keep reping

  • http://www.goodgrain.com Rym

    @UNDERTHE RADAR: …Guess that’s a little deep…but, i can remember growing up being forced to dress this way cuz moms bought everything on sale from the broadway basement sale…

    This cat sais it best. It is deep but real. BBC is middle of the road. Seriously. They have designers with the ‘lets see what sells’ mentality and then they adjust or try new shit accordingly. The end begins.

  • 90Til

    Photo’s discourage this lookbook alot.. and some of these pieces
    are just not up to par.. on the other hand red jacket is looking fine.

  • mrh

    what the fuck! i wouldnt wear a single one of these items even if it was free. except the shoes, i’d wear them a couple times

  • Hello

    the models look ugly….
    the clothes look wack … ralph lauren purple label is true lifestyle brand
    bbc is nothing but a rip off and it rip offs idea from bart simpson!! haaahahah…

  • Originality

    the ice cream drip shoe isnt that bad..rest is a big WTF…Really?

  • Ian

    Whoever buys this stuff will NOT look like someone who just spent serious money on clothes. It’ll look like you went into the discount section of a Walmart and ‘splurged’.

  • underTheRadar

    Dang…Boutique clothing lines will suffer the same fate of hip hop in general…As technology birthed the portable protools/laptop/serato, and email-able digiSingle…it gave those that shouldnt be making music the platform to super-saturate the artform and kill off hiphop as we know it… Seems like you can throw a bunch of interns into a room with photoshop and illustrator, and voila…pop out some designs that raise the question of ethics…yeah, we have the power and money to make them, but should we really?…Really…?
    Guess that’s a little deep…but, i can remember growing up being forced to dress this way cuz moms bought everything on sale from the broadway basement sale…
    Now you’re gonna make a generation of wanna be nerds get their dorky looking asses laughed at. Go figure…The world is turning upside down, and the once underdog of the industry, the “900″ pound ant, is now the fat, self-indulged relic in the room…the old dude who still thinks he’s cool …

  • Billionair Bear

    I fucking need those waffle shorts, those are clean.

    Everything else is a step in the wrong direction. Bape and BBC need to wise up and realize they a streetwear brand. I wouldnt wear this shit anywhere.

  • panda666

    only that waffle short looks good…should re-release the waffle hoody…

  • Omg

    I don’t even know why I’m looking + commenting on this. So hideous

  • EVR LLC

    The Sportcoats and cardigans are a must have, and the tweed suit could be pulled off if tailored correctly. The hypnotic pattern on the pink lumberjack is atrocious, and thhat’s being generous. If you get caught with the choco ice cream pattern on, YOU NEED NUTS DROPPED ON YOU! LOL

  • becks

    these kids have no swag, and the cloths look disgustingly cheap, bbc with another shite season

  • lbp08

    @almaisa i totally agree, ice cream has been goofy and random from the beginning… people if you dont want stuff that is goofy and random, than dont buy it!

  • Juelz

    only thing i’d even consider copping is the backpack

  • dkid

    kinda disappointed.. yea its ice cream and bbc but if i saw someone dressed like that id die. and with the looks there were alot of fillers

  • Nazzy

    Not feelin most of it , the shoes are nice though .

  • highpie

    damn.. that tree bark spanish.

  • gene.

    the background beats all the fits.

  • stephania

    WEALTH IS OF THE HEART AND MIND NOT THE POCKET?
    THEN WHY THE FUCK IS IT SO MUCH MONEY…?

  • the sam

    what just happened?

  • RobotTiger

    bbc is officially the worst line of all time
    hypebeast… stop posting this stuff

  • yuck

    Pure Garbage, Over Priced. It has been going downhill for quite sometime it is not near as exciting as it once was. the chocolate fudge deals are pretty cool but cheap looking. With their prices you would think they could make something a little nicer.

    Go back to basics or Go ahead and Close your doors.

  • rediculous

    This is the WORST lookbook I have seen in some time…
    I didn’t find any of the outfits even remotely wearable, only a select few pieces are even worth looking at…
    I honestly can’t believe how bad this is, it’s just stupid.

  • smh

    I agree with almaisa…they definitly need to go back to the basics
    theres unique, theres innovative, then theres just plain silly
    Thats exactly wat this collection is…silly

  • nikewhore

    I JUST THREW UP A LIL…

  • srvblues650

    nothin hotter than that pink cardigan with ice cream bars on it! i need to get me one of those for everyday of the week… honestly though collection could be worse there are some decent pieces

  • molywoly

    i like it think its inovative, some prints kind of remind me of jeremy scott and stuff he does.

  • TLove

    Wow, Ive always hated on BBC, but damn, this shit is fuckin DOPE. I aint seen nothin like this before

  • porsche turbo

    Hideous! they need to be more simple

    pharrell why did you let the assistant design this crap..LOL

  • nigerianhairtuff

    fuck this shits sooo sick….i love bbc :D, ppl on this site really dont though haha

  • alphred pontificate

    waffle shorts are retarded

  • sdjp

    wow really

  • almaisa

    I think part of their asthetic is to be a bit goofy and random, which if presented in the right fashion can be pulled off. Some of the looks are pure garbage and just fillers, I feel like the photos could be way more raw and innovative…the chocolate ice cream print is pretty dope though, I think they should work with more simplified imagery such as that….go back to the basics..

  • ferarri45

    the comments on this collection are gonna be hilarious

  • wow

    justsad, why would you make such a monstrausity?
    help this generation