Billionaire Boys Club / ICE CREAM Season 10 Collection
December 26, 2009 ⋅ Uncategorized ⋅ by Eugene Kan ⋅ 96 Views

Here’s a look into the first series of releases marking Billionaire Boys Club | ICE CREAM’s 2010 spring/summer Season 10 collection. Beginning with BBC, the collection is led by a series of outerwear pieces where are arguably more subtle than your usual BBC fare in addition to hoodies, tees and accessories. ICE CREAM is more distinct and literal with its themes as it incorporates various ICE CREAM themes with vivid imagery into the overall design aesthetic. Available starting Saturday, January 2nd at THE ICE CREAM STORE TOKYO. A special keychain will be gifted with each eligible purcahse in excess of ¥20,000 JPY (approximately $219 USD).

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  • http://www.thecolourfulbourgeois.blogspot.com The Colourful Bourgeois

    keychains,wallet, belt and ice cream cap are nice.
    denim jacket is, in my opinion, the most interresting piece of design. original lines, simple and clean.
    jeans are fugly.

    the rest feels like dejavu to me. i really feel like the hype around BBC is gone!

  • panda666

    i like the black shirt and the one with scream bars.

  • CJ

    the wallet and belt are MEAN

  • ODMD

    def. for people wit “swag”

    hahah

  • siah

    Thank you BBC designers for staying consistently different each go round. I’m def feelin the typography tee, and the allover prints. Unfortunately the kicks have been lackin’ since the ReebokxIcecream joints…wassup with that?

  • jah knows

    not sure wat to think. i’m leanin more on the i dont like it side and ok i just dont wear it like i use to i think they lost the excitement.

  • http://www.michaeladams.eu Michael Adams

    the trainers look alright, but the jeans are horrible

  • hypemaster

    fourth jacket -thats oreo colored thing is a reason for a drive by to take place.

  • AK

    The collection ain’t too bad this time…

  • Charlie Knuckles

    if you see a grown man wearing this…SLAP HIM!!!!!!!

  • Andre

    Bape is still the realest street wear brand out there this is just a wack knock off. Bape forever. Plus the BBC store in tokyo is located way off the side of harajuku street I know these niggas ain’t sellin shit no one wears this shit in Tokyo

  • vagabond

    LMAO… this post was edited to remove to models and just show the items? are you kidding me? it’s even more hideous the second time around.

    Bottom line, BBC ISN’T for people with swag, because lets face it, who wants to look like a fucking tween when you have cash. It’s for the wannabe’s who PRETEND to have swag, saving up their pocket money, or weekly pay from whatever laughable retail job they have, so they can ‘front’ on the weekends.

  • Andrew B.

    Pharrell isnt even designing this . he has designers and he gives them ideas and the designers add creativity to his ideas so calm down all u haters. BBC isnt for yall broke asses anyway . its for rich ass celebrities and people with money to blow to wear. BBC and Ice Cream are top brands aimed at people with swag. dont be mad yall dont got it!

  • alphred pontificate

    that jean jacket thing is pretty awful but i like that black crew neck

  • sigobert

    ITS CRAP!!!Definetly
    only the accessories are comprehensible!
    the clothes are created by some idiots!
    pharrell or nigo or whoever,
    are you serious???

  • http://alikeno1.ning.com Carter

    This collection offers some creative all overprints.BBC shows ranges in their accessory line.They continue to set the standard in men premium street wear

  • ingboy

    Only the gold arch logo BBC is nice

  • spaz

    damn, who wears this stuff?

  • DecadentDRO

    those jeans look ugly as hell

  • Ren

    Wallet and keychain are all I see.

  • firm

    You can tell who really likes this stuff but is too broke to afford it(like myself) by their angry passionate comments. Like they are ready to start a war. lmfao!! THis stuff is nice but like the super angry guys talking out their misguided asses I cant afford it. But its dope.

  • KELLZ

    Black pullover is OK rest of the collection is TRASH!!! BBC is falling off.

  • isak

    alot of nice stuf right here!

  • yuck

    This Shit Sucks!! Is Pharrell Really designing this crap? Nigo? Old BBC was at least good enough looking to hypnotize you to spend this ungodly amount of money. Now this stuff is just garbage with the always added over pricing. They could probably find a kid out of college who is buying this crap and would be passionate about reviving this brand. I know their sales have had to of seen a large decrease. Knock knock anybody in their pharrell? Great real man. Wealth is in the mind not the pocket YA RIGHT not when it comes to your merch!

  • http://www.myspace.com/justjacethedj JustJace

    jeans tee and kicks are all really cool.

    I’m too broke for bbc right now though.

  • http://www.goodconductnyc.com Good Conduct

    love the keychain

  • Akura

    Everything looks like trash!

  • Justin

    nice arched logo belt buckle. only thing id wear though

  • http://www.think.com Fareal

    That new era is kinda nice, so is the tee, although I don’t like the graf on the back. Them shoes are alright, everyone gives them a hard time. Some okay stuff but still bbc.ice is waaaaaaaaay overpriced.

  • BobTheBuilder

    BBC C’mon Son!!

  • kazilla

    Not feeling any of these. Knowing how much BBC/IC retails for makes it more wack.

  • D.A

    where is the anti-fans? lol:))
    wolfman jacket is dope!

  • Eric

    Wallet and belt are pretty nice

  • Fulllmetal

    im likin this collection might gotta got something