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Here’s a look into the first series of releases marking Billionaire Boys Club | ICE CREAM’s 2010 spring/summer Season 10 collection. Beginning with BBC, the collection is led by a series of outerwear pieces where are arguably more subtle than your usual BBC fare in addition to hoodies, tees and accessories. ICE CREAM is more distinct and literal with its themes as it incorporates various ICE CREAM themes with vivid imagery into the overall design aesthetic. Available starting Saturday, January 2nd at THE ICE CREAM STORE TOKYO. A special keychain will be gifted with each eligible purcahse in excess of ¥20,000 JPY (approximately $219 USD).