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With its Spring/Summer 2010 collection, adidas Originals by Originals (ObyO) ties in with two groundbreaking seasons and continues with a consistent line-up of partners who each stand for their own unique and versatile style. Fashion’s wild child Jeremy Scott returns with the acclaimed glamour and opulence from his first two collections for ObyO. The spring/summer 2010 range again includes re-interpretations on some of the most beloved adidas products as well as completely new designs. Inspired by rockstars, highlight pieces come with lots of rhinestones, fringes and prints. The popular JS Wings are also back in two new colors and materials – a rainbow reflective synthetic upper and a white patent version with golden highlights. Two new stand-out silhouettes are the JS Rockstar made out of genuine leather in a metallic tone, set off with rhinestones over the whole shoe, and the JS 3 Tongue Lo, a hybrid between a loafer and a sneaker featuring a perforated flip-over tongue with tassels in three distinct layers.
Products will be available in select boutiques and fashion stores from February 1st 2010, followed by a second launch in Originals stores on March 15th, 2010.