http://hypebeast.com/2009/11/stockholm-magazine-presented-sneakersnstuff-adidas-originals/ The Digitial Magazine for Fashion, Arts, Design & Culture Mon, 28 May 2012 06:23:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://hypebeast.com/2009/11/stockholm-magazine-presented-sneakersnstuff-adidas-originals/#comment-128206 Product | Hypebeast’s Staff Blog | Hypebeast Fri, 27 Nov 2009 09:58:27 +0000 http://hypebeast.com/?p=142342#comment-128206 [...] Earlier this month, Johan and the Sneakersnstuff crew put together this magazine (viewable online as well) alongside their adidas Originals Consortium Stockholm release. On top of that SNS is celebrating its 10 anniversary this year and I think the brand has really embraced the notion of online with a number of cool and relevant initiatives and microsites. Even just recently I guess their shipment of the Reebok Pump 20 got derailed in shipment and they created a site that tracked the boat’s movements. But aside from that, the magazine was well done. These days, creating a personal link is quite difficult yet the magazine set to erase some of those barriers. The magazine highlights the SNS team and offers outsiders a look inside their world including what the city of Stockholm means to them and some of their favorite spots. In many ways, its a mini-city guide/team program. [...] [...] Earlier this month, Johan and the Sneakersnstuff crew put together this magazine (viewable online as well) alongside their adidas Originals Consortium Stockholm release. On top of that SNS is celebrating its 10 anniversary this year and I think the brand has really embraced the notion of online with a number of cool and relevant initiatives and microsites. Even just recently I guess their shipment of the Reebok Pump 20 got derailed in shipment and they created a site that tracked the boat’s movements. But aside from that, the magazine was well done. These days, creating a personal link is quite difficult yet the magazine set to erase some of those barriers. The magazine highlights the SNS team and offers outsiders a look inside their world including what the city of Stockholm means to them and some of their favorite spots. In many ways, its a mini-city guide/team program. [...]

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