Stockholm Magazine Presented by Sneakersnstuff & adidas Originals
by Eugene Kan, November 10, 2009
Stockholm is the latest magazine created by Swedish outfit Sneakersnstuff and adidas Originals. The magazine highlights both the Sneakersnstuff team and the beautiful culture and landscape of the Swedish capital, Stockholm. Refering back to a few days ago, Sneakersnstuff and adidas Originals teamed up on a special collaboration model as this magazine helps tie things together. The magazine is available in-store at select brick & mortar retailers including Sneakersnstuff as well as online here.
[...] Earlier this month, Johan and the Sneakersnstuff crew put together this magazine (viewable online as well) alongside their adidas Originals Consortium Stockholm release. On top of that SNS is celebrating its 10 anniversary this year and I think the brand has really embraced the notion of online with a number of cool and relevant initiatives and microsites. Even just recently I guess their shipment of the Reebok Pump 20 got derailed in shipment and they created a site that tracked the boat’s movements. But aside from that, the magazine was well done. These days, creating a personal link is quite difficult yet the magazine set to erase some of those barriers. The magazine highlights the SNS team and offers outsiders a look inside their world including what the city of Stockholm means to them and some of their favorite spots. In many ways, its a mini-city guide/team program. [...]