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PUMA offers up a closer look into its new Rudolf Dassler Schuhfabrik Collection. The lineup is inspired by the timelessness that is sports and its character is stamped by the influence of cultural styles such as Cubism and Bauhaus, Dadaism and Jazz, Modernism and Avant-garde. With its natural and puristic style the collection takes its design cues back down memory lane to the unforgettable hours of major sport events. The Dassler collection is provocative and modern, going back to the origin of sports and with its name remembering the founder of PUMA, Rudolf Dassler.