Black Scale x The Tenderloin Project Video

by L.A. Ruano, November 11, 2009

This video showcases the collaboration between The Tenderloin Project and San Francisco-based Black Scale, as they release two new tees and a hat from The Tenderloin Project, both welcoming the new Black Scale flagship store. The campaign will help raise money for the Tenderloin Community of San Francisco. Video and photography was done by Sean Desmond.

Black Scale
55 Grant Avenue
San Francisco, CA 94108

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  1. Posted by: hoodie blog | hoodiepeople.com » Black Scale x The Tenderloin Project Video on November 14, 2009 at 4:39 am

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21 Responses

  1. Posted by: Cire on November 15, 2009 at 2:30 pm

    They should set up some sorta charity!(Not involving the Tees, Just were people can drop some cash.)

  2. Posted by: Rickey B on November 13, 2009 at 12:52 pm

    Big Up Black Scale and everyone involved!!!

  3. Posted by: BIG JOEY on November 13, 2009 at 3:20 am

    Damn, I remember living on Leavenworth and Geary back in 94′…trife (not a real word by the way). But it was craze.

  4. Posted by: ra on November 12, 2009 at 6:41 pm

    much props on this project.

  5. Posted by: uhhisabuster on November 12, 2009 at 12:43 pm

    black scale opened pandoras box with this… this video gives you a true connection… Flash’s words about the orange were ridiculously insightful for such a simple analogy .. we need a blackscale shirt with his quote about oranges on the back.. i would cop instantly.. whatever u do please keep it up black scale and take care of flash!

  6. Posted by: noens on November 12, 2009 at 4:27 am

    pretty inspiring. sean desmond does some pretty impressive shit

  7. Posted by: ColtM733 on November 12, 2009 at 3:04 am

    Big ups to Black Scale!!!

  8. Posted by: juanorfrankie on November 12, 2009 at 2:37 am

    this is nice

  9. Posted by: juhn on November 12, 2009 at 12:45 am

    wow… amazing… my hats off to the good people at Black Scale and Tenderloin Project.. Good luck!

  10. Posted by: Tonytones on November 12, 2009 at 12:08 am

    wow….

  11. Posted by: ALEin on November 11, 2009 at 11:04 pm

    Sounds like a great positive project. Flash’s words and outlook in just that brief moment truly unreal…. full of life natural juice!

  12. Posted by: yobro on November 11, 2009 at 9:59 pm

    @JoJo

    i heard they are doing a exhibit somewhere down the line

  13. Posted by: JDP on November 11, 2009 at 8:40 pm

    i see mega… anyway, i graduated from SFSU and did a project for one of my courses, which included a ride-along in the tenderloin. it is a horrible place. most of the calls we answered were drugged out people that were delusional. there are a lot of evil people in this area, and then there are people who have mental issues. i’m not going to judge these people but this community is fucked up in so many ways. in the winter they have shelters that just fill up so quick. people waste 3-4 hours of their day waiting in line to have a place to sleep that night. the problem is that these people need mental help, but cannot get it, and waste tax payers money because of it.

  14. Posted by: eric.d. on November 11, 2009 at 8:40 pm

    WOW. This almost made me cry. This is an amazing video. I want to know more about this project and the people in the video!

  15. Posted by: Bobby on November 11, 2009 at 8:31 pm

    dope! i love how black scale is giving back to the streets of SF!

  16. Posted by: brendan on November 11, 2009 at 8:26 pm

    tenderloin is one the most realest parts of SF. little bit of me misses going down there every few weeks to visit family

  17. Posted by: JOjo on November 11, 2009 at 7:58 pm

    This is actually a pretty good idea and cool project…..But why not showcase the pictures in a art gallery invite the community and raise money with some sort of event instead of just making/selling shirts. The project seems more art/community activist based than street wear.

  18. Posted by: AKD on November 11, 2009 at 7:02 pm

    This is realy amazing…. Love the video, the emotions and the people!
    True inspiration… the speach about the fruits realy shows the true color, not only of pore peole in the streets, but all kind of peole! Love the emotions that you could see in the body language of the people who got the tees. NIce work!

  19. Posted by: Evil1 on November 11, 2009 at 6:59 pm

    112% awesome.

  20. Posted by: Josh K. on November 11, 2009 at 6:34 pm

    This video is moving. Makes me think of how blessed we are to live the life we have.

  21. Posted by: sam on November 11, 2009 at 6:22 pm

    Are the tee’s only gonna be released at the two locations showed in the video or are they gonna be released to other black scale accounts ?

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