A-Ron for GAP (PRODUCT) Red T-Shirt
by Staff, November 12, 2009

A-Ron aka The Downtown Don works up a new t-shirt design for GAP’s (PRODUCT) Red apparel campaign. The shirt features a simple black/red font design in a white colorway. Retailing for $28 USD, it is now available through the GAP online store.
Gap(red)! – There is a big trend happening right now – fashion with a purpose – it’s called “SOCIAL FASHION” … There is Toms Shoes, Gap(red), http://www.SIE.com, all very cool with great missions… SIE is a new urban/sports company which designs SIE merchandise in order to fund SIE children’s World Cup soccer tournaments around the World… The SIE tournaments encourage positive thinking and raise money for charity… The more SIE merchandise sold the more SIE tournaments the more SIE tournaments the more money is raised for charity… It’s a unique & very cool concept… It’s more profound when you learn that the founder of SIE’s last words to his father were that “they would lift the World Cup together”, before he suddenly passed away with Cancer… this is why they started their company and why SIE raises money for children’s Cancer charities thru the SIE World Cup tournaments…
Thanks Real, but in all fairness, the most appropriate phrase would be “typographic” design. Your spot on about the difference between fonts and typefaces though.
so i think it’s cool. lil dez is generically old. statement.
It’s not a ‘font’ design it’s a ‘type’ or ‘typeface’ based design. ‘Font’ refers to the actual digital file(s) and not the style or representation of those file(s).
Font = Software, Typeface = Letters
yay a-ron and my friends old job Gap