Air Jordan 2010 Video featuring Mark Smith & Tinker Hatfield
November 12, 2009 ⋅ Uncategorized ⋅ by L. Ruano ⋅ 6 Views

Following up on our initial announcement of the Air Jordan 2010, we gain closer insight into the sneaker’s design aesthetic with legendary Nike designers Mark Smith and Tinker Hatfield, responsible for all of those Jordan classics. The video offers a solid breakdown of the many elements featured within this 25th installment of the iconic Air Jordan line.

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  • Halt

    When talented people get together and design things that don’t make sense right away, they are doing something right. Hold tight you hating squirts, you will soon be jocking.

  • Halt

    When talented people get together and design things that don’t make sense right away, they are doing something right. Hold tight you hating squirts, you will soon be jocking.

  • http://twitter.com/xavierg921 random fellow

    im no rocket scientist or anything, but jordan has slowly drifted to a brand that i want no part of. after the 18s, every new jordan has been nothing short of terrible. i know alot goes into the actual shoe, but shittt, u cant tell me with a serious face that their not ugly as fuuuuuuuuuuuuh.. i mean, i would expect this from Spreewell or Fila, but Jordan? dam SMH

  • http://twitter.com/xavierg921 random fellow

    im no rocket scientist or anything, but jordan has slowly drifted to a brand that i want no part of. after the 18s, every new jordan has been nothing short of terrible. i know alot goes into the actual shoe, but shittt, u cant tell me with a serious face that their not ugly as fuuuuuuuuuuuuh.. i mean, i would expect this from Spreewell or Fila, but Jordan? dam SMH

  • THE RED RAPTOR!

    For all you hyperbreast haters: These two guys basically have designed your life since you were a baby! Remember one quote, “in 20 years these will be a classic!” Thats what these guys do…they are inventors of style, the very style that you wear on the streets everyday you goons!

  • THE RED RAPTOR!

    For all you hyperbreast haters: These two guys basically have designed your life since you were a baby! Remember one quote, “in 20 years these will be a classic!” Thats what these guys do…they are inventors of style, the very style that you wear on the streets everyday you goons!

  • The dude

    What the hell do some of you know about engineering a shoe? These guys have been in the industry longer than some of you have been in your dad’s sack. They are meant for basketball and are meant to perform on the basketball court not on the street. Just because some of you own a few Jordans, that does not give you the so called “elite status” and knowledge on how a shoe should be designed. Ankle breakers happen to every god damn shoe that’s in the market. In fact some of the older shoes that were worn for ball back in the day, are horrible to play in. You would know this if you’ve actually tried playing with a pair J 4s on. They look great, but believe me they’ are not the best shoes to play in.

  • The dude

    What the hell do some of you know about engineering a shoe? These guys have been in the industry longer than some of you have been in your dad’s sack. They are meant for basketball and are meant to perform on the basketball court not on the street. Just because some of you own a few Jordans, that does not give you the so called “elite status” and knowledge on how a shoe should be designed. Ankle breakers happen to every god damn shoe that’s in the market. In fact some of the older shoes that were worn for ball back in the day, are horrible to play in. You would know this if you’ve actually tried playing with a pair J 4s on. They look great, but believe me they’ are not the best shoes to play in.

  • http://WWW.ERNSTEVERYTHING.COM ERNST

    If you have to talk this much about a shoe.. isn’t there a problem…?
    I thought the last Jordan was bad..! this baby.. top’s them all ..!

  • http://WWW.ERNSTEVERYTHING.COM ERNST

    If you have to talk this much about a shoe.. isn’t there a problem…?
    I thought the last Jordan was bad..! this baby.. top’s them all ..!

  • three fingers

    Tinker you know you didn’t have anything to do with this shoe. Nor is Sandy the creative guru he thinks he is… This shoe is ugly as hell, even with all the tech behind it you still look like an a hole wearing it. Classic Ugly Looking.

  • three fingers

    Tinker you know you didn’t have anything to do with this shoe. Nor is Sandy the creative guru he thinks he is… This shoe is ugly as hell, even with all the tech behind it you still look like an a hole wearing it. Classic Ugly Looking.

  • dominick

    It’s funny when I hear people talking up the innovations in a new Jordan release, because 9 times outta 10, those J’s will never see a basketball court. —cheers//dom

  • dominick

    It’s funny when I hear people talking up the innovations in a new Jordan release, because 9 times outta 10, those J’s will never see a basketball court. —cheers//dom

  • tman916

    ok, 1st of all these are basketball shoes first, not street shoes so performance should be the focus. If what these guys said in the interview was true than these shoes, like all from the Jordan number line are pushing the level of basketball performance. It’s unbelievable how much small details went into making this shoe. Everyone hating on these either don’t play basketball or have never played competitively. Jordans are also always ahead of their time, if people don’t like them right away, they’ll warm up to them. Good job on keeping up the Jordan Legacy!

  • tman916

    ok, 1st of all these are basketball shoes first, not street shoes so performance should be the focus. If what these guys said in the interview was true than these shoes, like all from the Jordan number line are pushing the level of basketball performance. It’s unbelievable how much small details went into making this shoe. Everyone hating on these either don’t play basketball or have never played competitively. Jordans are also always ahead of their time, if people don’t like them right away, they’ll warm up to them. Good job on keeping up the Jordan Legacy!

  • Wonk

    That video is embarassing. A window helps the performance ?
    Jumped the shark a while ago. Thank god they put out re-releases. Who has purchased the last eight or so years models?

  • Wonk

    That video is embarassing. A window helps the performance ?
    Jumped the shark a while ago. Thank god they put out re-releases. Who has purchased the last eight or so years models?

  • JuJu

    Jordan time to fire someone…LoL This shoe sucks!!!!!

  • JuJu

    Jordan time to fire someone…LoL This shoe sucks!!!!!

  • MoneyMark

    Its just a shoe guys… get over yourselves or you’ll disappear up your own backside.

  • MoneyMark

    Its just a shoe guys… get over yourselves or you’ll disappear up your own backside.

  • brod

    Very basketball smart, but ugly shoe.

  • brod

    Very basketball smart, but ugly shoe.

  • ekin

    what happened to these guys….. ?
    technically it seems interesting, some of the thought, process and problems
    they tried to solve. but diluting all that consideration through this marketing bs, and trying to sell us on “stories” that were sutured on after the fact of designing it, is just painfully obvious.

    these might play well on the court, but straight up look like sketchers.
    the proportions are horrible and the ‘sock window’ is the primary visual element?
    i love how “transparency” and “breathability” are the big design/ marketing themes for
    a basketball shoe being released for 2010. being lower to the ground, improvements to the zoom air assembly, and overall better “fit” should be the focus… which seems like
    something they really worked hard on.

    gives us back some of the old magic guys…
    back when you weren’t so self conscious in a crap marketing video,
    and didn’t give a sh*t other than making beautiful shoes….

  • ekin

    what happened to these guys….. ?
    technically it seems interesting, some of the thought, process and problems
    they tried to solve. but diluting all that consideration through this marketing bs, and trying to sell us on “stories” that were sutured on after the fact of designing it, is just painfully obvious.

    these might play well on the court, but straight up look like sketchers.
    the proportions are horrible and the ‘sock window’ is the primary visual element?
    i love how “transparency” and “breathability” are the big design/ marketing themes for
    a basketball shoe being released for 2010. being lower to the ground, improvements to the zoom air assembly, and overall better “fit” should be the focus… which seems like
    something they really worked hard on.

    gives us back some of the old magic guys…
    back when you weren’t so self conscious in a crap marketing video,
    and didn’t give a sh*t other than making beautiful shoes….

  • http://www.myspace.com/1460LV DJZO

    Obama sneakers > Air Jordan 2010
    thats how bad these are ..
    Cmon Son !

  • http://www.myspace.com/1460LV DJZO

    Obama sneakers > Air Jordan 2010
    thats how bad these are ..
    Cmon Son !

  • frank

    nice hat tinker.. way to look street.

  • frank

    nice hat tinker.. way to look street.

  • TL

    More thought goes into the J than any other shoe, ever.

  • TL

    More thought goes into the J than any other shoe, ever.

  • bbro

    What’d they do?

  • bbro

    What’d they do?

  • chii

    ankle ganna break…….

  • chii

    ankle ganna break…….

  • chii

    ankle ganna break…….

  • chii

    ankle ganna break…….

  • chii

    ankle ganna break…….

  • chii

    ankle ganna break…….