For the last few months, PRIME OF HONEYEE.COM has been an ongoing partnership between Japanese mobile company Docomo and Japanese lifestyle website honeyee.com. The initiative has largely revolved around mobile blogging from PRIME’s mobile services. To mark the partnership, a phone charm popular around Asia features the 3-D cartoon-esque logo of PRIME. The phone charm is part of a lottery gift for a select group of 100 people who answered a questionnaire pertaining to PRIME.

Source: Tetsuya Suzuki