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Nike SB’s newest ad campaign “Support Your Local” is just that. Its a glimpse into the everyday lives of skateshop owners and employees that have been supporting the program over the years. Last summer Nike SB sent photographer and Nike SB Pro Todd Jordan on the road with a bag of Fall and Holiday apparel and asked him to capture some of their friends in the new gear. In conjunction with the “Support Your Local” campaign Nike SB is also launching its full apparel collection online. The “Support Your Local” campaign starts with Skate Lair and Uprise and will be updated every season with new shops.
A full look into Todd’s photo gallery and the Fall and Holiday Nike SB apparel collections can be found here.