FSF Urban Project Further Look
A three-way collaboration between FYi Design, SOPHNET. and fragment design, we take another look into the FSF Urban Project. In a recent feature with FYi Design, company founder Tom Routh gave us a run-down of the project which fused FYi’s innovative techniques with the aesthetics and streetwear-driven aesthetics of fragment design and SOPHNET. The collection is available now at SOPH> retailers.
We originally met the SOPH crew last December. Hiroshi Fujiwara introduced us and had the idea for the recently seen FSF Urban Uroject, which stands for FYi x SOPH. x fragment. We are working with Hiroshi on the AK457 program as well. The whole thing was Hiroshi’s idea. Coming from North America, SOPH. was a new brand to us, and Hiroshi took us there to meet Mr. Kiyonaga and Yasushi-san. The philosophy was to apply our technical construction expertise to SOPH.’s sophisticated Japanese urban streetwear. SOPH. and fragment developed the “FSF Urban Project” identity and selected all the final colors and branding details inside and outside the garments. SOPH. and fragment defined the type of jackets they were looking for and gave us the creative freedom to design and develop our best work. Then Yasushi coordinated all the sourcing and manufacturing logistics. The project is running really smooth and the line is growing.