fragment design for SOPH. 10th Anniversary Custom Rolex Submariner – A Closer Look
by L.A. Ruano, October 28, 2009

Releasing with a batch of additional 10th Anniversary product on November 2nd will be custom Rolex Submariner design by fragment design for SOPH. Initially previewed last week, the watch can now be seen in its entirety, featuring custom engraving, color coordinations, and fragment details. Produced in low quantities, the watch was brought to life by the folks at Bamford & Sons., responsible for a good portion of the Rolex customizations in the industry.





OOphhh dope!
this only depreciates the value of the watch
Rolex should hired professionals to take fujiwara out for ruining their reputation
it is $17,265 actually it is so cool chicks dig em hard
beasts gotta have thigns to buy
one way or the other
James Bond would rock this…
It looks nice to me. Depends how u wear it. Sure wish I could afford it
Sick, but the Sophnet logo kills it for me, and destroys its value long term probably.
Almost Great. Love the DLC/ PVD finish & the red triangle on the bezel. However, if I were to do a Custom Rolex Sub, I would have gone full-custom and put a Domed Sapphire crystal, a Matt dial, and hands one can actually read. That black lume is just too gimmicky, not to mention that the lume will not match the dial’s lume.
I’d buy one, though.
agree with boost.
adding stupid logo’s to such a classic timepiece is like throwing a sh*t ton of stickers on classic car. Its just too tacky.
I’m really surprised that Hiroshi didn’t used the Miligauss dial. The Whole lightning Bolt is kind of his thing.
around 17.3k to be exact.
actually it’s a close to 15k and only 10 will be made.
all black everything……
this is sexy
Not gonna make it with a supermarket salary
gonna be 8k at least
WHY.. WHY.. WHY?! Leave the Rolex just as it came.