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The HEART & MIND concept from BBC has been among our favorite visual elements from BBC. We’ve seen the theme over various instances ranging from shirts and headwear as its latest application is seen on a bow-tie. The front design includes the literal usages of “heart” and “mind” embroidered on the left and right sides with a further embroidery on the back of the bow-tie and band. Available at THE ICECREAM STORE on October 16th, 2009.