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Manifested through the vision of skate extraordinaire Paul Rodriguez with good friends Andy Netkin and Jubal Jones, Primitive has enjoyed great success within the skate community since their opening last year. Kicking off a fresh 2009, the good folks at Primitive give us a first look at an upcoming New Era collabo for their Spring selection of goods. Keeping up with their penchant for superb two-tone color-ups, this latest installment is yet another step in the right direction for the Encino-based shop. Following a teal and black color scheme, the back embroidery reads “On the blvd”, representing their current location on Ventura Blvd. with their signature “P” script donning the front side of the cap.