adidas SLVR 2009 Spring/Summer Preview
Launched as a new brand from adidas nestled in between the likes of adidas Originals and Y-3, adidas SLVR represents a new option in fashion from the giant German sportswear company. Taking perhaps the most active stance towards fashion relative to their counterparts, season one of adidas SLVR is marked by a simple and minimalistic style under the pretense of “Simply Perfect”. The line includes a wide range of offerings from apparel, to footwear and accessories for both men and women. The collection will release starting next month. The video was shot by photographer Mark Segal under the art direction of Pietsch Lim. The musical score comes courtesy of Say Hi to Your Mom.