Umbro “Customize Your Speciali”
by Eugene Kan, September 9, 2009
The Umbro Speciali football cleat, Umbro’s long-standing flagship model, enjoys an innovative campaign with the Customize Your Speciali contest. While custom-cleated footwear has largely been ignored, Umbro offers a chance to users to submit their own baseplate designs for the Speciali. Entries will be judged by various Umbro personalities, EPL footballers and English artist Stuart Semple, who will select 11 winners, three of which will be worn by Umbro-sponsored athletes in the English Premier League. Check out the designs and submit your own at Umbro.com.
[...] Umbro has had an up and down popularity in the last years. Perhaps this little bit of innovation will help in boosting their images… “Coming in as Umbro’s long-lasting flagship model, the Umbro Speciali football cleat enjoys an innovative campaign with the Customize Your Speciali contest. While custom-cleated footwear has largely been ignored, Umbro offers a chance to users to submit their own baseplate designs for the Speciali with 11 winners chosen. From the 11 choices, 3 pairs will be worn by Umbro-sponsored athletes in the English Premier League as winners will be chosen by various Umbro personalities, EPL footballers and English artist Stuart Semple. Check out the designs and submit your own at Umbro.com.” (via hypebeast) [...]