Supreme: Downtown New York Skate Culture by Aaron Bondaroff Book Preview | Hypebeast

Allen got open just now.. I think a few of you should read it twice…

Allen got open just now.. I think a few of you should read it twice…

Supreme makes nice overpriced items, but they need to know who’s side they are on. Hardcore skaters or high end shoppers? It seems to me like they took the hype from the skating scene and turned it into major profits. Real skaters don’t support money hungry companies. Skating was built on having fun and being rebellious………… preach!

COKE.

lololol It makes sense for him to say that. The guys name is “Daddy Wellfare”

you know that the employees that work at Supreme are actually experts in fitting you with a skateboard, and that they carry special decks / trucks that cater to specific skater specs

Supreme is a Japanese fashion label. They are definitely not a skate brand. Most skaters can give 2 shits about paying that much money for anything especially clothing. That little red label has become the official I’m cooler than you, I’m into streetwear symbol.

Supreme is a Japanese fashion label. They are definitely not a skate brand. Most skaters can give 2 shits about paying that much money for anything especially clothing. That little red label has become the official I’m cooler than you, I’m into streetwear symbol.

Lots Of DIckriding Going On. . . . . .

Lots Of DIckriding Going On. . . . . .

LA is for fags. What is this better service shit? In NY the employees don’t blow you but in LA they do? They get your gear for you and ring it up. What else do you want?

LA is for fags. What is this better service shit? In NY the employees don’t blow you but in LA they do? They get your gear for you and ring it up. What else do you want?

LA is for fags. What is this better service shit? In NY the employees don’t blow you but in LA they do? They get your gear for you and ring it up. What else do you want?

and i love how the preview is just a white cover with a supreme logo. good preview haha!

and i love how the preview is just a white cover with a supreme logo. good preview haha!

a-ron is the man haa

a-ron is the man haa

a-ron is the man haa

$50 for a hardcover book is not overpriced at all. Supreme is definitely not the downtown skate scene in NY. Anybody who knows anything knows that Supreme is just a cool store that overprices things and NO, they don’t treat their customers good. I got better service at Supreme LA. Then again James Jebbia never claimed to skate, unlike others like Pharrell and we all know what BBC/IceCream is and look at the so called Ice Cream skate team now. Supreme is what it is. Its there if you want it. Nuff said.

$50 for a hardcover book is not overpriced at all. Supreme is definitely not the downtown skate scene in NY. Anybody who knows anything knows that Supreme is just a cool store that overprices things and NO, they don’t treat their customers good. I got better service at Supreme LA. Then again James Jebbia never claimed to skate, unlike others like Pharrell and we all know what BBC/IceCream is and look at the so called Ice Cream skate team now. Supreme is what it is. Its there if you want it. Nuff said.

The DownTown Crackhead is showcasing this. HA!

The DownTown Crackhead is showcasing this. HA!

The DownTown Crackhead is showcasing this. HA!

Order it on amazon its 31 something.

Order it on amazon its 31 something.

typical of hardcover books?

ever bought one before?

probably not with a name like daddy wel(l)fare…

education is priceless.

typical of hardcover books?

ever bought one before?

probably not with a name like daddy wel(l)fare…

education is priceless.

typical of hardcover books?

ever bought one before?

probably not with a name like daddy wel(l)fare…

education is priceless.

lmao, That ^ ^ ^

lmao, That ^ ^ ^

^^ stop crying about supreme prices. Thats why its not for everyone, its for people who is willing to pay more money to be “a little” different from everyone else.

^^ stop crying about supreme prices. Thats why its not for everyone, its for people who is willing to pay more money to be “a little” different from everyone else.

^^ stop crying about supreme prices. Thats why its not for everyone, its for people who is willing to pay more money to be “a little” different from everyone else.

but if dis was $100 yu woodlve sed it was 2 expensive smh

but if dis was $100 yu woodlve sed it was 2 expensive smh

Please read carefully.

$50 isn’t so bad for a book, especially one’s with a lot of quality pictures.

My issue is that the book is only highlighting Supreme as ‘Downtown New York Skate Culture, which it is 100% not.

Supreme is a lot of things, and it may have started out as a skate shop but it’s just not that skater oriented anymore. However, they are pretty innovative and you have to give them credit for that, but just because people claim it to be an authentic skate shop doesn’t make them one. Just because a bunch of colorful looking kids show up in your store with a skateboard they never ride to spend their weeks pay and parents money on a shirt they can’t afford, doesn’t make it a skate shop. It’s much more than than.

Let’s be real, they have one wall of decks, and they have a tiny case with four pairs of trucks, wheels, but it’s mostly littered with steeply priced Supreme labeled items. I’ll be damned if I have ever seen someone looking at a non-supreme logo deck (which accounts for two decks out of the 25 or so they display), or anything but Nike SB’s and Supreme clothing in that shop.

I’m just saying, for a company that is supposedly founded in the love for skateboarding and catering to an inner city crowd of kids, young adult skaters, how can you charge $118 for a cotton button down? $136 for sweatshirt? $48 for a fitted? I get it though, they are trying to establish themselves as a premium brand. Jebbia (store owner) has said in interviews he was never thrilled with what skate companies made as far as clothes went. He wanted to change that, but what wound up changing the most was not the just the look, it was the price tag.

Now I don’t know how they treat their return customers. I don’t know if they are giving discounts to the kids from the neighborhood who come in there all the time. I would hope they do.

Supreme is a blend of skate culture, music culture, art culture, sneaker-head culture which makes them a great company, but they largely thrive on the SoHo Greenwich Village hipster movement which has spread like the plague throughout the country.

They are a great company. They have a great look. They are clean, simple and fresh as a company can be. They have come to represent much more than just a skate culture, and because of that, they have focussed less on skating and more on other things. They are pricey, and that is cool, but it’s time to recognize where they ideology of Supreme as a ‘Skate Shop” directly contradicts with what Supreme as a company actually does and represents.

Just to be clear, this is not to say Supreme is a shit company that fraudulently claims to be something they aren’t. In fact it is just to say the opposite. I think Supreme owner Jebbia and store employees understand fully what the company has evolved in to. Which is largely why I think most of the crowd that goes in there claims to have had an unpleasant experience with the employees. If I worked in a store where kids constantly came in to buy clothes only to be carbon copies of their friends, I would be a little edgy with the majority of the clientele as well. Especially when it comes to something like skateboarding that is founded in ideology that supports just the opposite. It is the same reason I wouldn’t want to work in a tattoo parlor these days. I will say my experience in the store has always been fine. Store employees give you your space and help as much as possible when you need it.

I will continue to support them, wear their clothes when I see something I like. But people seriously need to calm down with their obsessions and focus all that energy in to shit that really matters.

I can tell this book is probably going to be shit. The author probably just wants to make a name for himself (along with some cash) on somebody else’s. Had it been a true in depth study about skate culture, it would have much more than a Supreme box logo for a name. This book at most will be advertisement and mostly incomplete as far as factual information on real skate culture actually goes.

Please read carefully.

$50 isn’t so bad for a book, especially one’s with a lot of quality pictures.

My issue is that the book is only highlighting Supreme as ‘Downtown New York Skate Culture, which it is 100% not.

Supreme is a lot of things, and it may have started out as a skate shop but it’s just not that skater oriented anymore. However, they are pretty innovative and you have to give them credit for that, but just because people claim it to be an authentic skate shop doesn’t make them one. Just because a bunch of colorful looking kids show up in your store with a skateboard they never ride to spend their weeks pay and parents money on a shirt they can’t afford, doesn’t make it a skate shop. It’s much more than than.

Let’s be real, they have one wall of decks, and they have a tiny case with four pairs of trucks, wheels, but it’s mostly littered with steeply priced Supreme labeled items. I’ll be damned if I have ever seen someone looking at a non-supreme logo deck (which accounts for two decks out of the 25 or so they display), or anything but Nike SB’s and Supreme clothing in that shop.

I’m just saying, for a company that is supposedly founded in the love for skateboarding and catering to an inner city crowd of kids, young adult skaters, how can you charge $118 for a cotton button down? $136 for sweatshirt? $48 for a fitted? I get it though, they are trying to establish themselves as a premium brand. Jebbia (store owner) has said in interviews he was never thrilled with what skate companies made as far as clothes went. He wanted to change that, but what wound up changing the most was not the just the look, it was the price tag.

Now I don’t know how they treat their return customers. I don’t know if they are giving discounts to the kids from the neighborhood who come in there all the time. I would hope they do.

Supreme is a blend of skate culture, music culture, art culture, sneaker-head culture which makes them a great company, but they largely thrive on the SoHo Greenwich Village hipster movement which has spread like the plague throughout the country.

They are a great company. They have a great look. They are clean, simple and fresh as a company can be. They have come to represent much more than just a skate culture, and because of that, they have focussed less on skating and more on other things. They are pricey, and that is cool, but it’s time to recognize where they ideology of Supreme as a ‘Skate Shop” directly contradicts with what Supreme as a company actually does and represents.

Just to be clear, this is not to say Supreme is a shit company that fraudulently claims to be something they aren’t. In fact it is just to say the opposite. I think Supreme owner Jebbia and store employees understand fully what the company has evolved in to. Which is largely why I think most of the crowd that goes in there claims to have had an unpleasant experience with the employees. If I worked in a store where kids constantly came in to buy clothes only to be carbon copies of their friends, I would be a little edgy with the majority of the clientele as well. Especially when it comes to something like skateboarding that is founded in ideology that supports just the opposite. It is the same reason I wouldn’t want to work in a tattoo parlor these days. I will say my experience in the store has always been fine. Store employees give you your space and help as much as possible when you need it.

I will continue to support them, wear their clothes when I see something I like. But people seriously need to calm down with their obsessions and focus all that energy in to shit that really matters.

I can tell this book is probably going to be shit. The author probably just wants to make a name for himself (along with some cash) on somebody else’s. Had it been a true in depth study about skate culture, it would have much more than a Supreme box logo for a name. This book at most will be advertisement and mostly incomplete as far as factual information on real skate culture actually goes.

Please read carefully.

$50 isn’t so bad for a book, especially one’s with a lot of quality pictures.

My issue is that the book is only highlighting Supreme as ‘Downtown New York Skate Culture, which it is 100% not.

Supreme is a lot of things, and it may have started out as a skate shop but it’s just not that skater oriented anymore. However, they are pretty innovative and you have to give them credit for that, but just because people claim it to be an authentic skate shop doesn’t make them one. Just because a bunch of colorful looking kids show up in your store with a skateboard they never ride to spend their weeks pay and parents money on a shirt they can’t afford, doesn’t make it a skate shop. It’s much more than than.

Let’s be real, they have one wall of decks, and they have a tiny case with four pairs of trucks, wheels, but it’s mostly littered with steeply priced Supreme labeled items. I’ll be damned if I have ever seen someone looking at a non-supreme logo deck (which accounts for two decks out of the 25 or so they display), or anything but Nike SB’s and Supreme clothing in that shop.

I’m just saying, for a company that is supposedly founded in the love for skateboarding and catering to an inner city crowd of kids, young adult skaters, how can you charge $118 for a cotton button down? $136 for sweatshirt? $48 for a fitted? I get it though, they are trying to establish themselves as a premium brand. Jebbia (store owner) has said in interviews he was never thrilled with what skate companies made as far as clothes went. He wanted to change that, but what wound up changing the most was not the just the look, it was the price tag.

Now I don’t know how they treat their return customers. I don’t know if they are giving discounts to the kids from the neighborhood who come in there all the time. I would hope they do.

Supreme is a blend of skate culture, music culture, art culture, sneaker-head culture which makes them a great company, but they largely thrive on the SoHo Greenwich Village hipster movement which has spread like the plague throughout the country.

They are a great company. They have a great look. They are clean, simple and fresh as a company can be. They have come to represent much more than just a skate culture, and because of that, they have focussed less on skating and more on other things. They are pricey, and that is cool, but it’s time to recognize where they ideology of Supreme as a ‘Skate Shop” directly contradicts with what Supreme as a company actually does and represents.

Just to be clear, this is not to say Supreme is a shit company that fraudulently claims to be something they aren’t. In fact it is just to say the opposite. I think Supreme owner Jebbia and store employees understand fully what the company has evolved in to. Which is largely why I think most of the crowd that goes in there claims to have had an unpleasant experience with the employees. If I worked in a store where kids constantly came in to buy clothes only to be carbon copies of their friends, I would be a little edgy with the majority of the clientele as well. Especially when it comes to something like skateboarding that is founded in ideology that supports just the opposite. It is the same reason I wouldn’t want to work in a tattoo parlor these days. I will say my experience in the store has always been fine. Store employees give you your space and help as much as possible when you need it.

I will continue to support them, wear their clothes when I see something I like. But people seriously need to calm down with their obsessions and focus all that energy in to shit that really matters.

I can tell this book is probably going to be shit. The author probably just wants to make a name for himself (along with some cash) on somebody else’s. Had it been a true in depth study about skate culture, it would have much more than a Supreme box logo for a name. This book at most will be advertisement and mostly incomplete as far as factual information on real skate culture actually goes.

its a hardcover book, what do you expect? when was the last time you even bought a hardcover book poor man?

its a hardcover book, what do you expect? when was the last time you even bought a hardcover book poor man?

You really haggling over $50 for a hardcover book in limited release? Paper costs money.

You really haggling over $50 for a hardcover book in limited release? Paper costs money.

You really haggling over $50 for a hardcover book in limited release? Paper costs money.

$50 dollars is nothing for a book.

$50 dollars is nothing for a book.

that kid knows jack and SH#t about ny street skating try writing a book about soho skates in the 80′s or zoo york sick of these clowns

that kid knows jack and SH#t about ny street skating try writing a book about soho skates in the 80′s or zoo york sick of these clowns

that kid knows jack and SH#t about ny street skating try writing a book about soho skates in the 80′s or zoo york sick of these clowns

$50.. HAHA! Typical…

$50.. HAHA! Typical…