ASICS Directional Level 2009 Fall/Winter Sneakers Preview
by Eugene Kan, September 8, 2009

Likened to a Nike Quickstrike or adidas Consortium release, the ASICS Directional Level campaign for 2009 fall/winter kicks off with this preview. Many of the designs were executed with the help of graphic designer Sef who also maintains other talents such as being a member of Habbekrtas Recalme and the mastermind behind the Nike Air Max 90 “Homegrown”. Various back shots are accompanied by a full-look into a GT-II and a GEL-LYTE SPEED (both which drop this month).







Source: Endorsed

[...] While ASICS has always been a classic shoe, this year, they have enlisted the help of graphic designer Sef to add some edge to their Fall/Winter releases. While a lot of the Directional Level campaign focuses on bright and exuberant designs, there is in fact something for everyone. One of my favorites from this set is the grey/white base with the candy cane detailing around the gel sole. I’m also a fan of the hunter green/splatter brown release with the brown lining to set it off. via HypeBeast [...]