Ralph Lauren Purple Label / Black Label / Polo 2010 Spring/Summer Preview
by Eugene Kan, August 13, 2009
The Ralph Lauren trifecta of sub-brands including the Purple Label, Black Label and Polo by Ralph Lauren were all presented earlier this week. Each with a clear and concise theme, the Black Label showcased its unwavering approach to traditional menswear while the Black Label offered up a more contemporary direction featuring a certain degree of technicality in fabric and execution incorporated into the design. The Polo by Ralph Lauren collection (which is further divided into three other capsules) maintains its casual aesthetic which has earned it many generations of fans. For more information, refer to the press release below.
Polo Ralph Lauren’s designer men’s collections for spring are as vast and comprehensive as ever, showcasing Ralph Lauren’s unwavering sense of the good life.
All three collections, revealed to editors Wednesday, articulate the designer’s sense of elegance, privilege and vitality. Tailored clothing across all three labels boast sharp silhouettes and polish, projecting power and security, while the sportswear complements it with a consistent sense of utility and adventure.
Purple Label, the most luxurious of the collections, heralds spring with navy blue. Classic tailoring was shown in navy and a mix of pinstripes. But a man of classic tastes could show plenty of flair with a mix of furnishings and sweaters in tropical colors, and retro-modern geometric patterns.
“Purple Label is for a glamorous guy, not a trendy guy who changes silhouettes when a magazine tells him to,” said Ralph Lauren. “It’s about confidence and individuality. It’s a chic, custom-tailored guy who has money and style and a sense of individuality.” Case in point: ritzy formalwear shown with pale pink shirts.
Color has always been the key to advancing the minimalist, cosmopolitan tailored look of Black Label. This season, Westernwear details — including yokes, snaps and leather piping — make a surprising addition to the range, although Western style is a familiar cornerstone of the Ralph Lauren brand heritage. Black Label sportswear, meanwhile, has grown increasingly technical.
“The Black Label sportswear concept has always been functionality. It’s utility made sexy,” said Lauren. Modernity comes via high-tech fabrics, sheeny leathers and functional details that hint at high speeds and expensive machines.
The Polo by Ralph Lauren collection, in contrast, has a decidedly low-tech, heritage sensibility. In tailored clothing, tweedy fabrics are rendered light for spring and fashioned into professorial suits with wide-notch lapels. Houndstooth plaids are intertwined with pastel windowpane checks for a subtly playful effect.
Polo sportswear is comprised of three groups. The first features a mix of vintagey athleticwear (evocative of Ralph Lauren’s Olympic uniforms for Team USA), washed white linens and cricket-player motifs. Rounded club collars make a comeback on the shirts. Next up, a country-club group in muted colors includes a remarkable three-piece, chambray short suit. Finally, in a richly textured safari group, aged fatigues meet folkloric sweaters and dark tapestry florals.
Source: WWD
If you want smaller jeans Haz you can check out RRL, they have slim fit, straight and bootcut raw denim. RL is a lifestyle brand that has something for everyone!
awesome shit….ultimate chuck bass status
haha I love how the first half of the comments are positive, and then it just goes to shit.
P.O.L.O player only live once nuff said
Yeah RL Is soo gay…
Oversized Supreme shirts, denim 4 sizes too big, and dunks is what’s up!
Dumb asses…
p.s.-Way to put “marc” in check “cunt”
ralph lauren, if you wanna look like a douche!
Wow…… Gay… This is how people in New York dress. Does Ralph now tailor to the new age hispter?
Dj smiles thinks everything RL makes is associated with Polo.
Fuck your shit. I’ll catch you steezing in your AF1s and your Big Pony polo shirt, fucking lame
Always the best at this ralph does it right
And it all started with 50,000$
At what point did it become ok for every piece of clothing to be too small? This looks like men trying to fit into the polo kid’s line.
shit, on shit with shit.. oh and it looks like shit. for classic well tailored clothing I would definitely hit up Acne or Fillippa K over this.
Marc you moron, did you stop to think that Christopher B. might have been implying that this collection has an English aesthetic? Because obviously, it does. He didnt say “Polo Ralph Lauren is a brand that comes from England”, he said it’s very English. Also, what was the “Burberry is English” call supposed to mean? No shit, so are a hundred other brands. Before you speak, get your facts right.
Yeah Christopher B what were you thinking making an unfactchecked comment when you know douchebags like Marc troll these pages not to beast on the hype but to correct people in the comment section
nice douche-bag uniforms. anyone who likes it must be missing their sacs.
sure, if you’re gay
Christopher B you moron, Polo is American not English. Burberry is English. Before you speak get your facts right.
RL, always correct./
very english very nice
They’ll always remain as my favorites in my closet
Ralph doing it major as always. Nice collection
that’s why ralph lauren is my favorite brand
classically ralph lauren.
can never go wrong with polo
perfect