Nike Taiwan: The IAM1 Journey | Hypebeast

Following a time capsule concept, Taiwan-based illustrator and TV personality Alien offered his contribution to this latest Nike IAM1 Exhibition showcasing the interior parts of the classic Air Max 1 silhouette. Finding inspiration from his many interests, including street culture, music, and costume design, Alien once again creates an impressive work of art.

Interview with Alien

Please introduce yourself and tell us how you connected with Nike on this IAM1 Exhibition?

I’ve have been a TV star in Taiwan for the past 7 years, but have also been creating art work for that same time, working on illustrations as well as publishing my own sketch book. Nike noticed my work and sponsored me for particular works. Having worked with them for sometime, they finally recognized my artwork as exhibition worthy and invited me out for this exhibition.

What element of the AM1 was the basis of inspiration for your creation?

We had lots of meetings before I began this piece of artwork. Nike dropped me some knowledge of the AM1, which directed my concept and inspired me a great deal. The main concept for my piece is Nike’s slogan, “Revolution is Evolution”. I also managed to implement some other elements including the “visible air” concept.

How does your style translate to that of the AM1 silhouette and your ultimate concept?

Making a classic design was my priority. The AM1 is one of the most classic shoes from 1987. I was born in 1983, so I imaged that if I was a university student who lived in 1987, what would I do when I came upon the AM1 and Nike product? Therefore, I made an installation which featured Nike shoes boxes made in 1987. You can see the decorations, details and all the vintage goods included. The entire concept sounds really complicated, but when presented it all makes sense. Almost like all of 1987, crammed into a the small studio entitled “Alien Revolution Studio”.

What is your role in this AM1 exhibition through Nike?

In 1987, the AM1 is presented, which is the highest technology in that era. Everyone is amazed about how the air cushion could be implemented into an air sole and be visible. It’s a revolution and evolution, just like my role in this event.

What’s your favorite Nike sneaker besides the AM1?

Definitely the Air Jordan series. Jordan and his shoes accompany our childhood and teen age. I can never forget how hard it was to purchased a pair of Air Jordan’s. I had to line-up for hours, just for a chance to purchase a pair.